Business Analytics is one of the fastest growing fields worldwide. Businesses urgently need workforce with a specialized skillset to analyze big data to make better business decisions. Rise in computing power and development of powerful easy to use libraries for advanced statistical techniques/machine learning, along with appreciation for data driven decision making at the top management level.
Analytical proficiency is not only good to have, but a must for certain fields. Big data analysis needs not only technical, but also application sense. Business Analytics builds that skillset as it combines business domain knowledge with analytical skills.