The BA (Hons) in Marketing Management with a Specialism in Digital Marketing at Asia Pacific University of Technology & Innovation in Kuala Lumpur, Malaysia is an undergraduate program that combines core marketing management principles with advanced knowledge of digital marketing strategies and technologies. The program covers key business and marketing areas such as consumer behavior, branding, market research, advertising, and strategic marketing while emphasizing digital marketing tools including social media marketing, search engine optimization, online advertising, content marketing, and data-driven campaign analysis. Students learn how to develop and manage marketing strategies across digital platforms, analyze customer data, and create effective online brand engagement in a rapidly evolving digital marketplace. Through practical projects, industry exposure, and case studies, the program prepares graduates for careers in digital marketing, brand management, and online business development.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.