The Bachelor’s in E‑commerce (AI in Business) at Southwestern University of Finance and Economics in Chengdu, China is an undergraduate program housed within the university’s Department of E‑commerce under the School of Management Science and Engineering. This program is oriented toward the evolving needs of the digital economy and new finance strategies, aiming to cultivate cross‑disciplinary talent who understand both traditional e‑commerce and emerging digital technologies, including artificial intelligence. The major builds on SWUFE’s strengths in finance, management and digital innovation, integrating core business knowledge with digital business strategy, data analytics, platform commerce and AI‑enabled business applications to prepare students for the transformation of commerce in the digital era. The curriculum typically covers foundational subjects in e‑commerce such as online business models, digital marketing, platform operations and digital payment systems, along with technology‑oriented topics like data analysis, intelligent systems and AI applications in business decision‑making. In addition to classroom learning, students have opportunities to engage with industry partners (e.g., China UnionPay, Alibaba, JD.com) and participate in national competitions and practical projects that reinforce innovation and entrepreneurial skills. Graduates are expected to be capable of navigating roles that require both business acumen and technical fluency in digital and intelligent commerce environments, making them valuable in industries ranging from e‑commerce operations and digital strategy to AI‑assisted marketing and analytics. The program emphasizes practical experience, cross‑sector collaboration, and alignment with China’s broader digital economy goals. 

 NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.