Marketing is a combination of specific actions, activities and processes an organisation uses to promote its goods or services. A key contributor to an organisation’s profitability and sustainable performance, it also provides value for consumers and for society on a broader scale. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.
The Marketing major will provide you with capabilities to work in rapidly changing markets, where organisations require a deep understanding of key strategic marketing issues – increased competition, changing demographics, buyer awareness, corporate social responsibility – that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible and informed decisions.
Extra Notes
Entry Requirements
Year 12 with ISC/CBSC: 60% in best 4 subjects, Year 12 with state board : 65% in best four subjects ; PTE (No Score Less Than) :Reading: 53, Listening: 48, Speaking: 46, Writing: 62 ; TOEFL (No Score Less Than) : Reading: 13, Listening: 12, Speaking: 18, Writing: 21 ; ILETS (No Score Less Than) : Reading and Writing 6.5, Listening and speaking 6.0
Remarks
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* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.