Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. But brands need someone who understands how to optimise impactful messages for digital environments. This major combines creativity, audience-oriented thinking, social marketing, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.
Extra Notes
Entry Requirements
All India Senior School Certificate academic stream awarded by CBSE with an overall average of 60% in best five academic subjects (two languages and three academic subjects), excluding physical education. Senior/Higher Secondary School Certificate/Pre-University certificate from QUT recognised state education boards with an overall average of 75% in best five academic subjects (2 languages and 3 academic subjects), excluding physical education. Indian School Certificate academic stream awarded by CISCE with overall average of 60% in best five academic subjects (two languages and three academic subjects), excluding physical education.
Remarks
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* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.