The Master of Marketing explores the motives of consumers during the purchase of products and services and how to use this research to make more effective marketing decisions.
Leading marketing academics will teach you how to identify customers to develop a competitive advantage by effectively positioning products in the market. Using promotional tools, you will learn to create and enhance a brand’s equity.
This master’s degree will ultimately enable you to develop and demonstrate specialised knowledge and skills in marketing, a field increasingly important for all types of organisations from commercial operations to the non-profit sector. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Extra Notes
Entry Requirements
Section 1: 50% ; Section 2: 55% ; Section 3: 60% ; PTE (No Score Less Than) :Reading and Writing 54, Listening and speaking 54 ; TOEFL (No Score Less Than) :Reading and Writing 18, Listening and speaking 17 ; ILETS (No Score Less Than) : Reading and Writing 6.0, Listening and speaking 6.0
Remarks
A recognised bachelor degree with an equivalent average mark of 50%; or a UOW Graduate Certificate in Business; or Graduate Certificate in Innovation Entrepreneurship. Other tertiary qualifications combined with extensive professional work experience will be considered.
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.