Orientations and its introduction

a. Strategic Management
Taking strategic management idea as its guidance, modern strategic management theories as its fundamentals, the school cultivates competitive students with systematical strategic management theories and methods. In this orientation, the school encourages students to do research on business strategic decisions and core competitiveness of enterprises.

b. Financial Management
Specific to practical issues on business accounting and financial management, students taking this orientation mainly focus on research in enterprise cost control, financial risk prevention, and capital operation with basic theories and methods employed in accounting and financial management.

c. Marketing Management
In the context of globalization, the school cultivates those students who take Marketing Management as their orientation with fundamental theories and modern methods and techniques to meet the consumer’s demands. Students are supervised to do research on marketing strategies, brand management, marketing channel development, customer-relationship establishment and maintenance as well as marketing integration.

d. Operations Management
Students who take Operation Management as his or her research orientation are required to study supply chain management, logistics management, production management, information management, quality management, lean manufacturing and intellectual management by means of systematic analysis, modeling, optimizing and decision analysis, specifically to the business operations management issues in the complex production. Students are to design, develop decision-supporting system to apply to the process of enterprise’s operations management.

e. Human Resources Management
Based on human resource management theories, aiming at maximizing the efficiency of human resource management, students taking this orientation as his or her research are to learn how to allocate the personnel of an enterprise, design employees’ remuneration and manage their performance with mathematical statistics tools and methods.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.