The Advertising major at Nanjing Normal University is an undergraduate program that trains students in the creative, strategic, and practical aspects of advertising and brand communication. The curriculum blends theoretical foundations with hands-on learning, covering advertising principles, consumer behavior, media planning, creative design, copywriting, visual communication, and digital marketing techniques. Students develop skills in crafting effective advertising messages, understanding target audiences, and using a range of media channels—from traditional print and broadcast to online and social platforms—to build and promote brands. Practical projects, case studies, and industry-relevant tools help students apply concepts to real-world scenarios. Graduates are prepared for careers in advertising agencies, marketing departments, media planning firms, digital media companies, and other roles that require strategic communication and creative problem-solving.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.