The Tourism Management major at Nanjing Normal University is an undergraduate program designed to prepare students for professional roles in the tourism and hospitality industry by blending foundational business knowledge with specialized tourism expertise. The curriculum covers tourism economics, marketing and service management, destination planning, hospitality operations, cultural and heritage tourism, and sustainable tourism development. Students learn how to analyse travel trends, manage tourism enterprises, design attractive travel experiences, and apply customer-oriented service strategies. Practical coursework, case studies, and industry-linked projects help build real-world skills in event planning, hospitality coordination, and tourism promotion. Graduates are well equipped for careers in travel agencies, hotels and resorts, destination management organisations, cultural and heritage sites, event planning, and tourism consultancy, as well as for further study in tourism, business, or related fields.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.