The Visual Communication Design major at Nanjing Normal University is an undergraduate program that trains students to create effective visual messages and design solutions across media and platforms. The curriculum combines foundational art and design principles with specialised study in graphic design, typography, digital media, branding, interaction design, visual storytelling, and user-centred communication. Students learn how to analyse communication needs, develop creative concepts, and apply design thinking and technical skills to produce work for print, web, mobile, animation, and environmental graphics. Emphasis is placed on both creative expression and real-world problem-solving, with hands-on studio projects, design workshops, and portfolio development giving students practical experience in idea generation, visual execution, and professional presentation. Graduates are prepared for careers as graphic designers, UX/UI designers, brand identity specialists, art directors, visual communicators, and creative professionals in advertising, media, technology, and cultural industries, as well as for further study in design and visual communication disciplines.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.