Design at Nanjing Normal University is an undergraduate program that cultivates students’ creativity, visual communication skills, and design thinking across a range of contemporary design disciplines. The curriculum blends artistic fundamentals, conceptual development, and practical application, covering core areas such as visual design, graphic design, digital media, typography, color theory, interactive design, user experience (UX), and design research. Students engage in hands‑on studio projects, workshops, and collaborative assignments that strengthen both technical proficiency and creative problem‑solving.

The program emphasizes innovation, aesthetic awareness, and strategic communication, encouraging learners to explore how design influences culture, industry, and everyday life. Through portfolio‑building projects and exposure to industry tools and software, students learn to develop effective visual solutions for print, digital platforms, branding, and environmental contexts. Graduates are prepared for careers in graphic and digital design, user experience and interface design, brand communication, advertising, multimedia production, and creative direction, and are well‑positioned for advanced study or professional work in design, visual communication, media arts, and related creative industries.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.