Tourism Management at Nanjing Normal University is an undergraduate program that prepares students for careers in the tourism and hospitality industry by combining academic knowledge with practical skills in service‑oriented management. The curriculum covers key topics such as tourism economics, travel behavior, destination planning and development, hospitality operations, tourism marketing, event management, cultural heritage tourism, and sustainable tourism. Students also gain hands‑on experience through case studies, industry simulations, field visits, and internships, which help them understand how tourism businesses and destinations operate in both domestic and international contexts.

The program emphasizes strategic thinking, customer service excellence, cultural awareness, and sustainable practices, equipping graduates with the ability to design tourism products, manage service quality, and address contemporary challenges in the global tourism market. Graduates are prepared for roles in tourism planning and development, hotel and resort management, travel and tour operations, event coordination, cultural and heritage site management, and tourism marketing, as well as for further study in business, hospitality, and tourism‑related fields.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.