This program focuses on big data management, governance, analysis, and applications within business and organizational contexts. It equips students with both quantitative and management skills, drawing on knowledge from economics, management science, statistics, information systems, and data analytics. The curriculum includes courses on big data analysis and application, business intelligence, data governance, database systems, programming for data science, and decision analytics, along with practice-oriented projects and internships that develop real-world problem-solving capabilities.

Graduates are prepared for careers in data management, business analytics, data-driven decision support, digital transformation and consulting, particularly in sectors such as technology, finance, government, and consulting firms. They gain the ability to extract insights from complex datasets, support strategy and management decisions with evidence, and apply data technologies to solve practical challenges in the digital economy.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.