A Master’s in Enterprise Management is a postgraduate business degree designed to develop advanced managerial knowledge and leadership skills for operating and improving organizations in competitive and dynamic markets. The program generally builds on modern management theory and business fundamentals, giving students a firm grounding in areas such as managerial economics, organizational behavior, strategic management, marketing, and sustainable enterprise practices while also emphasizing analytical methods and problem‑solving techniques relevant to real‑world business challenges. Typical core coursework includes subjects like managerial economics, empirical research methods, organizational behavior, marketing management, sustainable business development, and entrepreneurial management, equipping graduates with both theoretical frameworks and practical tools to analyse complex organizational issues and make informed decisions. The curriculum often blends economic analysis with quantitative and qualitative management approaches to prepare students for advanced roles in corporate leadership, consulting, entrepreneurship, or further academic research. Throughout the degree, students develop capabilities in strategic thinking, business analytics, innovation management and effective communication—skills that are essential for senior managerial and executive positions across sectors.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.
Extra Notes
Campus Details:
Liulin Campus (Main Campus): A large, garden-style campus located in Chengdu, featuring extensive grounds, lakes, and modern facilities.
Guanghua Campus: Another campus in Chengdu, known for hosting some international student residences, like the Boxue Building, and being close to the city center.