The Bachelor’s in Marketing at the University of International Business and Economics (UIBE) in Beijing is offered as part of the university’s International Undergraduate Programs (IUP), a 4-year full-time degree taught in English that leads to a Bachelor’s degree with a major in Marketing. This program is designed to cultivate students’ global vision, innovative thinking, and practical marketing competencies by integrating theoretical foundations with real-world applications in contemporary business environments. The curriculum emphasizes marketing theory and practice, covering core subjects such as Principles of Marketing, Consumer Behavior, Global Marketing, Service Marketing, Marketing Channels, Advertising and Promotion, and other business-related courses, alongside elective options and internship experience to enhance professional skills and industry readiness. Students also engage in case studies, empirical research, and practical projects, helping them develop strategic planning, market analysis, brand development, and problem-solving abilities that are essential for effective performance in competitive international markets. The program prepares graduates for careers in areas such as marketing management, brand and product management, market research, sales and promotion, and business development within global companies or to pursue further advanced studies in marketing and business fields.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.