The BA Digital and Intelligent Marketing programme is thoughtfully designed for students from diverse academic backgrounds. Its curriculum is appropriate for all who are passionate about marketing, including those without advanced mathematical training. Key modules encompass consumer behaviour, market research, digital marketing, social media communication, and AI-driven data analytics using programming tools such as Python and R. Students gain firsthand experience using digital platforms to deliver brand value and strengthen organisational presence.
This programme blends theoretical rigour with practical application, employing diverse teaching methodologies to cultivate a comprehensive understanding of marketing principles. It emphasises critical thinking, data literacy, and problem-solving skills essential in contemporary business environments. Graduates acquire core competencies for successful careers in consumer insights, digital marketing, brand management, advertising, marketing consultancy, and international marketing. They are equipped to excel in an increasingly dynamic, data-driven world.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.