The Master of Science in International Marketing & Business Development is an 18-month program offering specialised training designed to develop and implement international marketing strategies tailored to diverse cultural and economic settings, incorporating AI and new technologies to foster controlled and responsible growth. It emphasises practical learning and enhances students' skills in market analysis, international business development, marketing project planning and management, and intercultural negotiation techniques. It is a program that develops “Global Growth Leaders” able to design and execute data- and AI-driven international growth strategies in complex, multicultural environments.
NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.
Extra Notes
Entry Requirements
Bachelor's degree with minimum 60% from a recognised university.
Remarks
Before submitting the application to the institution, KC team will connect with the student for an initial discussion over a video call through WhatsApp/Google Meet/Teams Meeting.