The objective of the MSc Marketing and product innovation is to provide students with an overview of innovation marketing and the tools needed to boost creativity and translate their ideas into products and services.
With the current evolution of the markets and the digitalization of the product offer, the company must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
This MSc aims to teach the students how to manage all the steps of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
Extra Notes
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.