Marketing services represent a continuously growing, multi-trillion-dollar industry, with continuous demand for expertise generated by ever-changing consumer and spending habits, the rise of digitalisation, and the advancement of artificial intelligence.
The Commerce and Marketing BSc has a long-standing tradition of providing market-leading expertise in the fields of marketing, commerce, and logistics education, introducing students to market and consumer behaviour, sales organisation, and the world of branding and advertising. With up-to-date business knowledge, professional expertise, and practical skills, our BSc will prepare you to engage in demand-driven procurement and sales of various products and services, as well as managing the commercial, marketing, and logistics operations of small- and medium-sized enterprises and large corporations.
If you enjoy creative tasks and are interested in consumer trends and solving business challenges, then come and discover the exciting world of commerce and marketing at the Budapest University of Economics and Business.
NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.