The aim of the training is to train future leaders who are able to make complex marketing strategy decisions in various sectors and types of business, both in local and international markets. The training aims to enable graduates to perform marketing expert and marketing manager tasks in a specific marketing area as well as to represent the aspects of the marketing function within the company and to cooperate with other functional organizational units and external marketing service providers. The training places great emphasis on developing an analytical mindset, a strategic approach, and a customer-centric approach based on an understanding of economic relations. The training aims to equip students with competencies that will help them meet the challenges of the digital marketing environment. Graduates of the program are prepared to continue their studies in doctoral / PhD training.
Extra Notes
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.