This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy.

NEW A one year optional work placement is available to students who have successfully completed 120 credits after Year 2 (min GPA 50%). The work placement will provide learners with the opportunity to gain valuable practical marketing experience.

The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations.

The programme reflects the intrinsic need to develop marketers who have a strategic approach towards the marketing function but who also have the ability to leverage online technologies to connect with current and prospective customers.