This course provides in-depth knowledge of branding specifically for the fashion, luxury and hospitality industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. Participants learn how to adapt communication, marketing and promotional techniques to reach strategic and economic goals. They learn how to design marketing campaigns that resonate with the luxury audience, highlighting exclusivity, uniqueness, and the promise of extraordinary experiences. Moreover, the course prepares students to stay attuned to industry trends and the evolution of luxury hospitality. A special attention is payed to digital transformation and corporate responsibility, exploring innovations in technology, sustainability, and guest preferences.