Digital technologies and innovation processes have profoundly changed communication, processing, and production. The programme covers the techniques, organisation, communication and promotion tools used in the luxury fragrance and cosmetics industry, focusing on the latest technologies, including viral platforms, online blogs, magazines, social media and exclusive collaborations with influencers to engage with consumers and stakeholders.
Learners will explore the market and gain a thorough understanding of the main characteristics and assets of this industry, its segments, niches, and consumer clusters, and how to attract them by communicating the luxury dream.
Extra Notes
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University. * NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.