The aim of this programme is to develop Marketing and Communications managers who are able to base their managerial activities on consumer data analysis. Therefore You will learn how to conduct marketing research and perform statistical analysis of consumer-linked data and how to interpret findings. You will study strategic marketing and strategic brand management. During your studies of integrated communication, digital marketing communication and corporate communication's management, you will learn how to communicate with different stakeholders. You will have an opportunity to study marketing-related subjects, such as cross-cultural management, sales management organisational psychology, etc.
Extra Notes
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.