BA (Hons) in Marketing Management(English Track)

Country Malaysia
University Asia Pacific University of Technology & Innovation, Kuala Lumpur
Course Duration 36-Months
Course Type Full Time
Courses Campus On Campus
Campus Kuala Lumpur
Language Specification IELTS,TOEFL IBT (internet based),PTE
Program Level Undergraduate
Education Required Grade 12 / High School
Admission intake March
Minimum GPA ( )

Application Charges

Application Fee	Tution Fee
Free	MYR 34900

Application Date

Application Start Date	Application Closing Date
2026-01-01	2026-06-01

Accepted Language Test

IELTS

Speaking Score	Listening Score	Writing Score	Reading Score	Overall Score	Remarks
				5.5

TOEFL IBT (internet based)

Speaking Score	Listening Score	Writing Score	Reading Score	Overall Score	Remarks
				46

PTE

Speaking Score	Listening Score	Writing Score	Reading Score	Overall Score	Remarks
				51

he BA (Hons) in Marketing Management at Asia Pacific University of Technology & Innovation in Kuala Lumpur, Malaysia is an undergraduate program designed to develop expertise in modern marketing strategies and business communication within competitive global markets. The program provides a strong foundation in core business concepts such as management, consumer behavior, market research, branding, and strategic planning while focusing on key marketing areas including advertising, digital marketing, sales management, and customer relationship management. Students learn how to analyze market trends, design effective marketing campaigns, and apply data-driven strategies to promote products and services across traditional and digital platforms. Through practical projects, case studies, and industry exposure, the program prepares graduates for careers in marketing, brand management, digital marketing, and corporate communications.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.

Extra Notes

Entry Requirements
Grade 12 with minimum 50% and above from recognised instituition and with a Credit in English and Mathematics at Grade 10. Student will get direct year 2 entry if they have a successful completion of the APU Diploma.

Remarks
IELTS waiver possible on the basis of MOI.

BA (Hons) in Marketing Management(English Track)

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Accepted Language Test

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BA (Hons) in Marketing Management(English Track)

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Accepted Language Test

Extra Notes

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