The Bachelor of Arts (Honours) in Business Management with a Specialism in Business Analytics at Asia Pacific University of Technology & Innovation in Kuala Lumpur, Malaysia is an undergraduate program that combines core business management education with analytical techniques used for data-driven decision-making in organizations. The program covers fundamental business areas such as management, marketing, organizational behavior, and strategic planning while emphasizing business analytics, data analysis, statistical methods, and the use of analytical tools to interpret business data. Students learn how to analyze large datasets, identify market trends, and apply data insights to improve organizational performance and strategic planning. Through case studies, practical projects, and industry-oriented learning, the program prepares graduates for careers in business analytics, management consulting, and data-driven business management roles.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.