Course structure:

To qualify for the Bachelor of Media and Communication, students complete 300 credit points, structured to support a clear career pathway aligned with contemporary media industries. The course is organised as follows:

• Core Units (50 credit points)
  Develop foundational knowledge in media, communication, and digital content systems, establishing the base for further specialisation.
• Major / Study Pathway (100–175 credit points)
  Students choose a defined direction:
  1. Social Media (Major) or,
  2. Social Media and Journalism (Combined Major Pathway)
  These pathways shape your professional focus, whether in digital content strategy, platform-based communication, or integrated media and journalism practice.
• Minor or Electives (75–100 credit points)
  Extend your career pathway through a strategically selected minor, such as UX/UI Design, or complementary electives that enhance your expertise.
• Work Integrated Learning (WIL)
  Gain industry experience through a professional placement, applying your skills in real-world media and communication environments.

By structuring your studies in this way, you move beyond a general media degree and graduate with a clear professional direction:

• Social Media + UX/UI Design → Content Experience Designer
• Social Media and Journalism + UX/UI Design → Digital Engagement Strategist