This programme is designed to take your marketing knowledge to the next level and help you become a leader in data-driven digital marketing.
It will take you through planning and marketing strategies, as well as consumer buyer behaviour.
You will explore multiple digital tools, platforms and channels used to engage customers, and to achieve and maintain a competitive advantage. The programme will also examine social media as well as marketing analytics and data science, which is crucial for understanding and responding to customers, measuring marketing performance, and aiding in decision-making.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.
Extra Notes
Entry Requirements
Completed Grade 12 with at least 50% overall, and minimum 50% in all subjects. English and Mathematics are required subjects (Mathematics can be accepted from either Grade 10 or Grade 12). Experience in Digital Marketing will be an added advantage.
Remarks
Applications from Punjab, Haryana and Kerala will not be accepted.
Tuition Fee Remarks
Students are required to pay an application fee of EUR 250 after receiving the offer letter.