This track will concern the first two years of the bachelor’s program, and the specialization will affect the 3rd year. It will fit perfectly into the philosophy of the existing BBA program, enriching its contents without changing its structure.
Thanks to a progressive introduction of more technological content, students will successively learn algorithms, programming, data management, and analysis issues related to Big Data. They will be able to apply this during a period of professional immersion.
Finally, in the third year, these students will be able to continue in the same direction by choosing a Digital Business Development specialization which will complete the existing Bachelor specializations (Global Business, Communication and Event Management, Luxury Marketing, Sales and Services, Sports Business Management, International Finance, Monaco Banking, and Financial Services). This new third-year specialization will lead students to more strategic concepts related to the digital world, including ethics, cybersecurity, and societal impact.