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‘You can either wait for others to make things happen or you can take direct action yourself’ is the basis upon which Anton Dreesmann founded University of Applied Sciences Europe (UE Amsterdam) in 1979 as Inter College Business School. At the time, he lacked adequately trained people for his family business Vroom & Dreesmann, the largest retailer in The Netherlands during that period. For this reason, he started a study programme that focused purely on hospitality. In the early 1980s, UE Amsterdam expanded to what it is today, a private education institution offering a business administration study programme.