A message can be powerful, moving and impactful—but only if the messaging is on point, wrapped in a tonality that engages people but does not put them off, and the delivery precise.
That concept is easier said than done, as seen in the many public relations (PR) crises that plague companies worldwide even though their intentions were pure.
The Strategic Communication specialisation track of the National University of Singapore (NUS) Master of Communication (MOC) programme will examine the concept of communication itself, and cutting-edge methods and concepts to manage crisis communications and improve relations and reputations through digital marketing channels.
This specialisation track is suitable for leaders and executives who are in corporate communications, public relations, and practitioners from all industries.
Extra Notes
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University. * NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.