Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
global communication and brand management
customer relationship management
marketing ethics
digital marketing
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:
develop a theoretical understanding of the discipline
test applicability of both well-established and newly-introduced marketing concepts in different contexts
Taking a marketing-led approach, you'll learn how to:
create competitive business advantages
build brand loyalty
understand the ethical issues and implications associated with your decisions
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.
Extra Notes
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University. * NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.