Designed to equip you with in-depth knowledge of this essential field, the Bachelor of Professional Communication reflects the workplace reality of increasing demand for professional communication roles and functions.

With the RMIT Bachelor of Professional Communication in Melbourne, you can choose either a double major or to specialise in one and choose three minors from our broad range of multidisciplinary areas. Majors include:

Advertising – RMIT is ranked #1 in Australia and #5 in the world* in the 2023 QS rankings by subject

Public Relations – the first PR degree in Australia, or

Digital Communication – informed by RMIT’s world-leading research and our industry partners.

The degree has been uniquely designed to integrate creative production, conceptual analysis and critical reflection with professional industry knowledge to produce contemporary communication specialists who are creative, socially aware and multi-skilled.

Your educational journey begins with a solid foundation through our carefully crafted introductory block, ensuring you make informed choices as you advance in the program. From there, you have the flexibility to specialise in a single major, Advertising, Public Relations or Digital Communication, or expand your expertise with a double major. You will also select from a diverse array of minors that align with your career aspirations.