However, the digital marketing professions are becoming increasingly sophisticated. For a brand to gain visibility and notoriety, the «marketer» must be creative while knowing how to develop technical skills that will allow him to win and retain new customers. Companies are waiting for well-trained employees, aware of the concept of return on investment. By definition, everything becomes more measurable and therefore all marketing actions can be optimized. The MSc Digital Marketing & E-Commerce meets specific market expectations. The focus is on the expertise of both organic and paid levers. The program aims to train future employees in business techniques while developing a critical mind about future technological developments.