To enable students to demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed.

To develop and maintain an awareness and understanding of business in a regional, national and international context.

To develop students with a range of subject specific and transferable skills which will prepare them for a career within a wide range of commercial and not-for-profit organisations and business start-up.

To develop independent life-long learners.

To deliver a programme that is attractive to employers at regional, national and international levels.