Provide opportunities for students to gain a systematic and coherent understanding of the various theoretical, historical, cultural and contextual dimensions impacting on design practice.

Encourage students to combine highly specialised technical and conceptual skills to enhance their creativity.

Promote self-reflective and meaningful approaches to learning with the specialised research skills to observe, investigate and critically evaluate information from a wide range of sources.

Produce graduates with the appropriate range of subject-specific and professional skills necessary to pursue their chosen careers.

Develop in students, a high level of communication skills in the presentation of creative professional work