This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner, such as the use of AI, or harness the power of marketing as part of a broader business management or entrepreneurial/intrapreneurial role.
There will be a continuous practical emphasis as you apply the academic theory throughout your studies. This will involve:
regular live case studies
hands-on skills training
live consultancy projects
valuable work placement and study abroad opportunities
the chance to launch your own business
You build on a core of marketing and management modules in Stage 1, 2 and 3. You then strike your own balance between the two disciplines in Stage 2 and 3, based on your career path.
In Stage 2-3 you can identify, evaluate and exploit opportunities related to work placement and study abroad.
