Think about the brands that you know and love - and the quality and value you associate with them. More often than not, these positive associations are the direct result of creative and considered marketing. But with so many businesses trying to connect with customers who are increasingly bombarded with messaging, how can marketers think bigger and stand out from the crowd? The Bachelor of Marketing is your invitation to make this kind of impact.

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Develop the technical, practical and analytical skills needed to respond to the shifting business and customer landscape. Learn about what makes a brilliant marketing strategy, the ways brands build value, the ins and outs of customer profiling and behaviours, and the development of compelling campaigns.

Gain an up-to-date and in-depth perspective on the dynamic world of contemporary marketing. From considering how digital channels have disrupted the way we reach customers, to the ways big data is telling us more about how we interact with those customers.