Kickstart your business career with Charles Sturt's Bachelor of Business. Gain essential business skills then choose from five business majors to open up a whole world of job opportunities. Opt for a finance major, focus on HR management, hone your strategic planning skills, select the marketing major, or pursue management and leadership.

Flexible study means you can pursue your undergraduate course online or on campus, full-time or part-time. However you study, you’ll join a network of industry innovators and business pros. Plus, you’ll have the opportunity to gain real work experience on placements in an industry area you're interested in. You could also take part in our paid internship program with IBM Australia.

Marketing

You'll learn essential marketing content - from understanding consumers and conducting market research, through launching product and service innovations, to formulating communication strategies to build long-term customer relationships and create value for customers, stakeholders and businesses. When you study marketing at Charles Sturt, you'll integrate contemporary topics such as digital and social media marketing, as well as social and sustainable marketing, into your learning.