Today’s business environment is dynamic and competitive. Survival, profitability and growth are key business drivers. Modern leaders need to understand consumer behaviours, market trends, data and metrics to make effective strategic decisions.
Sustainability and social responsibility shape business practices. This CIM-accredited course will prepare you to address both current and future business challenges.
You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing, and technological innovation.
You’ll have access to our established industry connections, state-of-the-art facilities and enhanced careers support. You can also join our dynamic Marketing Society, which hosts popular events such as panel discussions with industry experts and opportunities to connect with successful alumni.
By studying at Sussex, you will:
learn how to critically evaluate organisational and consumer behaviour
explore marketing strategy, brand development and new product management
understand the entrepreneurial process and strategic decision-making
learn to use digital tools and data analytics
develop your study skills with the support of an Academic Success Adviser
access opportunities for mentoring, networking and guest lectures.
Additionally, you can personalise your learning experience by selecting from a range of contemporary and business-focused modules. You can tailor your degree to the areas of business you’re most interested in
