From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You will study a combination of marketing and management theory and practice. And studying psychology will help you understand human behaviour relative to the business world.
On this course, you will:
critically evaluate organisational and consumer behaviour
learn about marketing strategy, international marketing, digital marketing and marketing analytics
get to understand brand and new product management
develop your understanding of key aspects of business, including economics, accounting and management
study contemporary issues in marketing, entrepreneurship and consumer behaviour
discover why people behave in certain ways by looking at their psychological drivers
prepare for the workplace while tailoring your degree to your career path.
You'll engage with expert professionals. This will challenge you with new perspectives, ideas and approaches. And your Academic Success Adviser will help you with academic study skills. This includes critical thinking, presenting, academic writing, and note-making.
You also have the opportunity to combine different optional modules. You can explore what interests you most across marketing, management and entrepreneurship.
