This course has been co-developed by our Department for Health and the School of Management, with a strong influence from industry partners from both. This gives you a mix of Bath’s sporting and business expertise, delivered with a real-world focus.
You'll cover the diverse theories and methods relevant to the sports industry. This will develop your ability to assess sports and exercise services and events, and respond to the challenges of this rapidly evolving industry.
Alongside this, you’ll study core management concepts and practices, with a focus on the types of business involved in sport and exercise provision.
You’ll cover key topics such as:
marketing and promotions
sponsorship
entrepreneurship and innovation
leadership
organisational culture
athlete management
policy and development
research design and analysis
