This course is designed for individuals seeking to blend management expertise with creative innovation skills. Opt for this program to gain a unique blend of industry knowledge and innovative thinking, setting you apart in the competitive business landscape.Distinguished by its transdisciplinary approach, the course transcends typical design-thinking programs, offering insights from various disciplines on leading innovation. You'll explore the dynamic entertainment and experience sectors, focusing on events, sports business, strategic innovation and entrpreneurship, sustainability and social impact, and the digital creative realm. You will acquire conceptual depth paired with practical experience, including internships and international exchanges.

The creative intelligence component encourages unconventional thinking through immersive experiences like hackathons and think tanks. Graduates emerge with the ability to tackle complex, real-world problems and create innovative solutions. You'll develop high-demand skills such as critical and creative thinking, future scenario planning, and cross-disciplinary collaboration, preparing you to thrive in a rapidly evolving global environment.