This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.
You will explore how:
AI-driven insights can enhance marketing efforts
to make data-informed decisions
to personalise customer experiences
be competitive in a global marketplace
You'll learn through a blend of marketing theory and practical AI application.
This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.
This master's degree offers an innovative blend of two powerful disciplines:
global marketing
AI-driven business strategy
In today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.
This course will teach you how to:
gain advanced knowledge in both international marketing principles and AI applications
learn to analyse diverse consumer markets
design impactful digital strategies
apply AI responsibly to optimise business processes
You will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.
You will learn core marketing topics such as:
international branding
consumer behaviour
digital engagement
Alongside these marketing principles, you will be introduced to:
AI fundamentals
exploring how AI can enhance customer insights
improve data-driven strategies
support decision-making
You will also delve into specialised AI topics such as:
data analytics
machine learning applications
the ethical considerations of AI in a global business context
The course’s practical focus will give you hands-on experience with AI tools and marketing methodologies. It will apply these directly to real-world scenarios to bridge theory with practical application.
During this course, you'll also have opportunities such as:
funded global or local internship opportunities
experience through industry partnerships and guest lectures
accreditation that can lead to further qualifications and experience
a hybrid learning approach
