Our International Marketing Masters offers an advanced and distinct programme of study. Core classes cover Global Strategy, Branding, Cross-Cultural Buyers, Research and Sustainability, whilst a wide range of elective classes, many of which are internationally focused, mean study can be tailored to suit individual needs and interests.
Key features of the course include:
a teaching team with extensive research and knowledge drawn from the Department of Marketing’s long and well-established heritage in International Marketing
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with opportunity to lead a theory-based or practice-based research project
Our MSc International Marketing students come from all parts of the world, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives into the classroom.