Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.
Key features of the course include:
a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with the opportunity to lead a theory-based or practice-based research project
teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwideOur MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.
