The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyze, conceptualize and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialized and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across media and settings.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Extra Notes
International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enroll on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.