The programme focuses on the development of analytical skills in the study of technologies applied to big data. Harnessing and analyzing massive data creates significant value for organizations and it has become the basis for decision-making to achieve greater efficiency while spearheading constant innovation. During their studies, students will solve practical and real-world problems of companies utilizing data sets in the presence of analytics experts.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. Graduates are awarded three certificates: one from Sunway University, one from Lancaster University, and a Joint Certificate from SAS Academy, namely the SAS Joint Certificate in Advanced Techniques for Data Science and Predictive Analytics.

On top of that, The Alibaba syllabus, which focuses on the digital economy and e-commerce, has been incorporated into this programme. With the Alibaba collaboration, there are more opportunities and platforms that could aspire young entrepreneurs and start-ups to develop their business ideas.