The goal of this programme is to produce workforce/human resource in the field of data science and analytics who are capable of making decisions based on the availability of comprehensive data. Therefore, the objective of this programme is to produce graduates who:

have a deep understanding of the core concepts, practices and tools in the domain of data science and analytics.

have the knowledge and skills in collecting and consolidating data, data modelling and advanced analysis of data which can be applied in jobs across various sectors, especially the service, business, marketing, manufacturing and healthcare sectors.

can act as high-power data (open source or industry standards) users in a variety of industries as well as have social, ethical and effective communication skills, and good leadership attributes.

are innovative in the application and use of data science and analytics tools in various fields or as researchers who are capable of making decisions based on the availability of comprehensive data as well as able to realize lifelong learning and pursue studies at a higher level in cross-disciplinary research involving ICT.