This program is designed to cultivate high-level, versatile talent capable of meeting the demands of modern market economies. Students will gain comprehensive knowledge in management, economics, marketing theories, and methods, while emphasizing the development of humanistic values, scientific literacy, and integrity. The curriculum emphasizes practical skills in discovering, analyzing, and solving real-world marketing problems.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.